Archive for Uncategorized
November 7, 2009 at 9:02 am
· Filed under PR industry, communications ·Tagged communications, PR tips, PR Week, public sector, recession
Useful tips in the recent PR Week for the communications functions of public sector organisations managing their way through the recession (or ‘cold climate’ as the public sector might refer to it – see previous post on jargon).
- Look for ways of integrating comms functions with other departments and organisations
- Learn how to tell a convincing story internally about what you are doing.
- Work with partner organisations to maximise your budgets
- Be more strategic, and more digital (although what about your audiences that are not broadband?)
- Retrain your talent to be skilled in more areas of comms
- Get better at evaluation – it will justify your existence
- If budgets are short, do not try to do everything – cut specific functions entirely
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October 25, 2009 at 11:00 pm
· Filed under Uncategorized
Hardraw Force waterfall, near Hawes, pictured during a wet weekend in the Yorkshire Dales.
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October 17, 2009 at 12:38 pm
· Filed under Uncategorized ·Tagged NHS, PCTs, social marketing
The National Social Marketing Centre has recently published a report providing an update on the state of readiness in PCTs for their social marketing challenges. The report – click here – brings together all the initial learning from the regional NSMC managers. Useful if you want to see how early adopters and latecomers are reacting to looking at strategic and operational health objectives from a social marketing perspective.
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October 1, 2009 at 1:00 am
· Filed under Uncategorized ·Tagged CIPR
For all the latest communications commentary, it’s worth visiting http://prvoice.typepad.com/ for the voice of the industry’s CIPR president.
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September 18, 2009 at 5:32 pm
· Filed under Uncategorized
This photograph, along with an accompanying set on Flickr, shows the subtle and sometimes more direct messages that we encounter in our everyday lives. This is a genuine message found on a stone this summer at Seaton beach in Devon, following a morning spent kayaking down the river Axe to reach the sea. Similar photographs showing words in pictures are on the People, Words & Pictures Flickr site.
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September 6, 2009 at 6:08 pm
· Filed under Uncategorized ·Tagged National Social Marketing Centre
Those interested in all the latest social marketing developments can sign up for a new e-bulletin from the National Social Marketing Centre’s new-look website at http://www.nsmcentre.org.uk/
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August 23, 2009 at 10:29 am
· Filed under Uncategorized ·Tagged crisis PR, Ratners, Whole Foods
Taken out of context and possibly the result of careful editing, but the reported quote of Whole Foods CEO John Mackey referring to some of the convenience products in his stores as “we sell a bunch of junk” does not look terribly good. And I thought organic communications were supposed to be better for you than non-organic.
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August 2, 2009 at 5:53 pm
· Filed under Pictures, Uncategorized ·Tagged Nottingham, Photography, Wedding
A small selection of shots from a wedding photography commission are shown on the PWP Communications Flickr site. The images were taken during the rainy season (yesterday) in Nottingham. The site is www.flickr.com/photos/pwpcomms
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June 26, 2009 at 9:50 pm
· Filed under Uncategorized
If a blog update is less than 140 words, does that count as a tweet?
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