The PWP Christmas card 2009
It’s five weeks until Christmas and the 2009 People, Words & Pictures Christmas card is designed and ready for the printers. Is it still too early to get the mince pies in and wish everyone a Happy Christmas?
Yes.
Archive for November, 2009
PR recession-busting tips
Useful tips in the recent PR Week for the communications functions of public sector organisations managing their way through the recession (or ‘cold climate’ as the public sector might refer to it – see previous post on jargon).
- Look for ways of integrating comms functions with other departments and organisations
- Learn how to tell a convincing story internally about what you are doing.
- Work with partner organisations to maximise your budgets
- Be more strategic, and more digital (although what about your audiences that are not broadband?)
- Retrain your talent to be skilled in more areas of comms
- Get better at evaluation – it will justify your existence
- If budgets are short, do not try to do everything – cut specific functions entirely
