Winner of the social marketing and PR survey is Debbie Jackson of NHS Derby City who will receive a £20 Boots gift card. Many, many thanks to all those who took part with entries from NHS East Midlands, NHS Derby City, NHS Lincolnshire, NHS Nottingham City, NHS Nottinghamshire County and Nottinghamshire Healthcare Trust. Your responses have been insightful and very helpful and will inform a paper being put together for the Chartered Institute of Public Relations on the relationships between PR and social marketing.
The actual survey can be found at:
http://www.surveymonkey.com/s.aspx?sm=ggHGF0si9f0dbpXGid3ptQ_3d_3d
Some of the comments received include:
“Still a lot of misunderstanding about social marketing – perhaps PR people could help people get it.”
“I think everyone needs to be aware that it (social marketing) is not a quick fix and takes time to affect a behaviourable change.”
“The potential problem with social marketing’s reputation is that many people believe they are doing it when they are not.”
“It (social marketing) is a new term for something that people have been doing for ages.”
“I don’t think social marketing is separate from PR – PR is one of the things that could be used if that’s what the research indicates is needed.”
“I think PR could learn a lot from SM in terms of really understanding your audience and the change behaviour that you want to see and how tailoring a campaign in a very specific way can achieve the desired effect.”
