If a blog update is less than 140 words, does that count as a tweet?
Archive for June, 2009
Hazardous wasters
It seems everything has gone toxic in the world of branding this week. You cannot move in PR Week (12 June) without stories of “contamination”. Hazel Blears’ ex-special adviser Paul Richards has warned that Labour’s brand is in “real danger of contamination”. Columnist Alex Aiken writes that “detoxifying a brand is a long-term operation” and editor Danny Rogers talks of “David Cameron’s ‘decontaminated Conservatives’.” Looks like we’re all going to need thick gloves and face masks from now on.
Information age
Communications statistics that are true and can be accredited to the Association of Healthcare Communicators 2009 conference:
- One new blog is created every minute
- A week’s worth of The Times contains as much information as someone in the 18th Century would have been exposed to in their lifetime
- The information created worldwide this year alone will be equivalent to the information created in the past 5,000 years.
All true, supposedly.
