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Archive for April, 2009
Bad day for highlighting bad news
First there was Jo Moore, now we have Damian McBride, two political advisers, who provide perfect PR case study material – http://news.bbc.co.uk/1/hi/uk/7999306.stm
Sir Gus O’Donnell, head of the civil service, said former Downing Street adviser McBride’s email slurs were a “clear and serious breach” of Whitehall rules.
Their actions do not sit well against the first two principles of the CIPR Code of Conduct either:
1) Maintain the highest standards of professional endeavour, integrity, confidentiality, financial propriety and personal conduct
2) Deal honestly and fairly in business with employers, employees, clients, fellow professionals, other professions and the public
