In April/May 2009 I will be exhibiting a set of landscape photographs at a Nottingham city centre venue. This one was taken on Sunday down by the River Bovey in the hamlet of Foxworthy, towards the northerly edge of Lustleigh Cleave, following a particularly heavy night of rain.
Archive for January, 2009
Landscape exhibition
It’s official…
Ten things we love:
One) The Trade Marks Registry
Two) The Trade Marks Act 1994 of Great Britain and Northern Ireland
Three) The Intellectual Property Office
Four) The Trade Marks Journal
Five) The Patent Office
Six) Legal processes that work
Seven) Certificates
Eight) That People, Words & Pictures (PWP) Communications Consultancy now has a trade mark covering the use of name and logo in various trade mark categories
Nine) Running out of trade mark-themed reference points now. Let’s stick at nine.

Logo
If in doubt, CAP up the INITIALS
The public sector loves its jargon and especially its acronyms, to such a degree that the National Health Service itself is just as well known as being simply the ‘NHS’. In the NHS an FT is of course a foundation trust, FOI is freedom of information and FRP is a financial recovery plan. This is not just public sector shorthand, it is extreme public sector shorthand. While the public talk about superbugs, the NHS sees a HCAI (healthcare associated infection), waiting times becomes RTT (referral to treatment), a contract is a SLA (service level agreement) and for doctors’ pay, the NHS translates that as QoF (Quality and Outcomes Framework). It is possible to say in the NHS that the ‘LOP highlights LTC, CAMHS, CVD, COPD as priority issues’ and still be understood in a room full of people. Wonderful. A new favourite emerged this week with the project known as Diabetes Education and Self-Management for Ongoing and Newly Diagnosed, which in the NHS becomes DESMOND.
A marathon New Year resolution
Last year, Nottingham, this year, London.
Despite my warm-up appearance in the other big road race of the global running calendar – last month’s Keyworth Turkey Trot – having to be cancelled, today sees the launch of my online sponsorship appeal for the Flora London Marathon in April 2009. I’m running in support of the British Heart Foundation – see link below. Very happy if you wished to contribute to the charity.
www.justgiving.com/jonathancross

