Archive for January, 2009

Landscape exhibition




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Originally uploaded by PWP Communications

In April/May 2009 I will be exhibiting a set of landscape photographs at a Nottingham city centre venue. This one was taken on Sunday down by the River Bovey in the hamlet of Foxworthy, towards the northerly edge of Lustleigh Cleave, following a particularly heavy night of rain.

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It’s official…

Ten things we love:

One) The Trade Marks Registry

Two) The Trade Marks Act 1994 of Great Britain and Northern Ireland

Three) The Intellectual Property Office

Four) The Trade Marks Journal

Five) The Patent Office

Six) Legal processes that work

Seven) Certificates

Eight) That People, Words & Pictures (PWP) Communications Consultancy now has a trade mark covering the use of name and logo in various trade mark categories

Nine) Running out of trade mark-themed reference points now. Let’s stick at nine.

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If in doubt, CAP up the INITIALS

The public sector loves its jargon and especially its acronyms, to such a degree that the National Health Service itself is just as well known as being simply the ‘NHS’.  In the NHS an FT is of course a foundation trust, FOI is freedom of information and FRP is a financial recovery plan.  This is not just public sector shorthand, it is extreme public sector shorthand. While the public talk about superbugs, the NHS sees a HCAI (healthcare associated infection), waiting times becomes RTT (referral to treatment), a contract is a SLA (service level agreement) and for doctors’ pay, the NHS translates that as QoF (Quality and Outcomes Framework).  It is possible to say in the NHS that the ‘LOP highlights LTC, CAMHS, CVD, COPD as priority issues’ and still be understood in a room full of people. Wonderful. A new favourite emerged this week with the project known as Diabetes Education and Self-Management for Ongoing and Newly Diagnosed, which in the NHS becomes DESMOND.

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A marathon New Year resolution

Last year, Nottingham, this year, London.

Despite my warm-up appearance in the other big road race of the global running calendar – last month’s Keyworth Turkey Trot – having to be cancelled, today sees the launch of my online sponsorship appeal for the Flora London Marathon in April 2009.  I’m running in support of the British Heart Foundation – see link below. Very happy if you wished to contribute to the charity.

www.justgiving.com/jonathancross

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