Two out of three British adults have access to the internet
Two-thirds of those aged 65 and over do not have access to the internet
16-24 year-olds have the most regular access (81%) – as do 35-44 year-olds
The AB group, not surprisingly, has the highest access (85%) while group DE is 42%.
All these figures are taken from a recent Ipsos MORI survey which as Sir Robert Worcester, MORI founder, rightly asks – ‘whose job is it to serve the most vulnerable’? So many communications strategies nowadays stress Web 2.0 and all things new media forgeting that vast swathes of the population are still not on the broadband bandwagon.
But the best statistic – 52% said they believed the internet had improved the quality of their life. So what about the 48%? Time to finish.
