Archive for September, 2008

‘Creative type’ at work…

Recent praise in the media for the work of People, Words & Pictures – www.pwpcomms.co.uk – and some mapping work to illustrate health inequalities. While in the employ of Nottingham City Primary Care Trust, I mapped life expectancy in wards across the city to the various bus and tram journeys that spread out from the city centre. The data was placed on a map and showed the correlation between deprivation and poor health. And now the city’s local newspaper, the Nottingham Evening Post, has picked up on the city life expectancy maps – see www.thisisnottingham.co.uk/news/Bus-maps-set-life-expectancy-gaps/article-356094-detail/article.html and their comment piece – www.thisisnottingham.co.uk/news/Post-comment-City-end-inequalities-life-expectancy/article-357053-detail/article.html which states:

“THE map of life expectancy in Nottingham, which we publish today, starkly depicts the differences between rich and poor in our city.

“A creative type at Nottingham City Primary Care Trust has had the bright idea of showing how life expectancies change dramatically along the course of bus and tram routes.

“It is an effective piece of communication, which could usefully be displayed more widely.

“It is important that city residents, particularly those who are at risk of dying younger, should know about these inequalities.

“Any solution to the problem may depend, in part, on those affected demanding a better deal. After all, it is not fair that a man in Bilborough dies ten years younger than a man in Wollaton, just a short ride away on the number 35.”

A journey through health inequalities in Nottingham (male life expectancy)

A journey through health inequalities in Nottingham (male life expectancy)

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Foot in mouth disease

One of the most famous and certainly most quoted PR blunders belongs to Gerald Ratner and his now legendary quip that his retail stores’ cut-glass sherry decanters were ‘total crap’.  The cost of the decanters then was £4.95.  The cost to his business was devastating. His explanation that the remarks were made at a private function and were not meant to be taken seriously were ignored all round.  There is no such thing as ‘off the record’ or even ‘it was a joke’ and the impact on the firm’s brand was disastrous.  So what of the long-term impact of remarks made by e-on’s head of emissions, Mark Owen-Lloyd, who when asked at a seminar hosted by Ofgem what would happen to oil and gas prices in a cold winter, replied: “make more money for us”. Radio 4 pm programme debated whether the British were having a collective sense of humour failure or was this an example of corporate greed insulated against the reality of increasing fuel poverty?  The power firm’s press office will no doubt have had a busy few days providing a more suitable response to the question. Back to Gerald, and he is proving there is some resilience in the brand after all and that perhaps, in the longer term, that it is better to be talked about than not talked about, so a plug is due to his online jewellery store www.crapdecanters.com. If only. It is of course www.geraldonline.com

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When niche marketing is too niche

Norfolk coast August 2008

Norfolk coast August 2008

Villagers in Wiveton, Norfolk have recently put up road signs in the county vernacular urging motorists to ’slow you down’ which is a good example of social marketing in one sense, or possibly the use of Yoda-inspired SatNav messages gone out of control in another.  This follows on from another village down the road declaring to drivers ‘go you steady’.  Makes me also think of a restaurant in eastern England catering for vegetarians only, which also decided to produce an original message by saying no to children dining there.  Or rather ‘not you eat here’ if their sign had been highways inspired.  If vegetarian was not niche enough they decided to go even Nietzche by banning children.  However, if we agree with the great German existentialist and post-modern philosopher that “there are no facts, only interpretations”, maybe my interpretations were wrong and that they did indeed welcome children, just not mine.  Turns out the restaurant is now closed.  Would be nice to end with a direct Nietzche quote on restaurant marketing tactics but not sure that was his main interest.  Road signs on the other hand, loads of them. Try this one: “Without vernacular based road signs, life would be a mistake”.

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