Pwpcomms Weblog

The Department of Health has recently launched a new framework entitled Ambitions for Health which says how they will increasingly rely on social marketing to improve public health.  PR Week this month reports on how public relations will increasingly play a role in the DH’s strategy on providing new ways of empowering people to make their own choices.  An example of a social marketing campaign that I led, before establishing People, Words & Pictures, was www.listentoreason.org – a stop smoking campaign that was recognised in last year’s Association of Healthcare Communicators awards and has seen many local people approach the local NHS stop smoking service as a result of engaging with the campaign material.